I build marketing strategies, shoot and edit photos and videos, create social media content, and manage campaigns and events.
Based in Helsingborg, Sweden
UTC +1 · English, Swedish, Chinese
Open to roles in
Selected works
Apr' 25 – Jun' 26
Managed three large events end to end (workshops, lectures and networking coffee chats) connecting 100+ students with companies, with 80%+ attendance at every event.
Jul–Oct' 25 · Lund
Benchmarked platforms like Udemy and Coursera, wrote a 6,000-word industry report to guide positioning, co-designed course content, and helped run a campus ambassador rollout with local universities.
Jan–Jun' 24
Ran the brand's and the CEO's Douyin (TikTok) accounts, scripted product-launch videos and worked with 20+ KOLs across platforms.
Jan–Mar' 25 · Stockholm
Planned and ran social media strategy across platforms for an edtech company, kept web and social content up to date, and tuned content to Nordic market trends and audience feedback.
May–Sep' 22 · Hong Kong
Worked on station and airport advertising campaigns, including one for Zhuhai airport, plus branded new-media content for major clients including Tencent.
Apr' 26 · Helsingborg
Group project with four classmates: we reframed the value proposition for an AI localisation company and proposed this slogan, which landed well with the client.
Photography, video, research & writing
Film festivals, live music, theatre and travel, shot and edited by me.
Brand content for Douyin, and reels I made as a Lund University student ambassador. My personal edits on Bilibili have reached 220k+ views.
How playing a farming game shapes ecological habits and community. Co-authored with Yiran Wang, awarded the highest grade.
Read on Lund University Publications ↗Co-reported economy stories for Hubei's provincial daily as a reporting intern, turning data into news for a general readership.
About me
How does a journalist, PR and marketing specialist, and Chinese girl, dropped in the middle of a Scandinavian winter, become the next hire who transforms your team?
Short answer: I've reported for a regional newspaper in China, worked in advertising media, and handled PR for a major brand. I come up with ideas, produce creative content and vibe-code. I hold a Swedish master's degree, and I study and work in Chinese, English and Swedish. The long answer is everything on this page.
Education & skills